April 17, 2019

CANADA’S TOP PLUG-IN HYBRID MANUFACTURER ANNOUNCES PLUG-IN INCENTIVE TO BRIDGE FEDERAL GOVERNMENT PROGRAM

Following the federal government’s announcement that incentives will be granted on plug-in hybrids, Mitsubishi Motors announces today a $2,500* dealer incentive program across the country on model year 2018 Outlander PHEV including Quebec and B.C. where there are existing provincial incentives, until the federal incentive comes into effect on May 1, 2019. The government incentive will apply to all price lines for model year 2019 and 2018 models across the country.

Since Outlander PHEV entered the marketplace, the plug-in hybrid segment more than doubled from 9,692 plug-ins sold in 2017 to 21,603** sold in 2018. Outlander PHEV accounts for about one in four plug-in hybrids sold in 2018. It is the first plug-in hybrid in the country to reach 5,000 plug-in sales in a calendar year and is the best-selling plug-in hybrid in Canada for 2018.

“Mitsubishi Motors applauds the federal government for recognizing the role plug-in hybrids play in growing EV adoption. Outlander plug-in hybrid (PHEV) has proven to be an important vehicle for the electrified vehicle segment as the first affordable plug-in hybrid SUV in a market where the appetite for SUVs show no signs of slowing down,” said Juyu Jeon, president and CEO, Mitsubishi Motor Sales of Canada. “Our research shows Outlander PHEV has brought new customers into the EV and PHEV category who had not considered an electrified vehicle before and that is game-changing.”

"[Canadian research has shown that] plug-in hybrids greatly expand the number of car buyers who buy Zero Emission Vehicles. Plug-in hybrid owners can use their battery for most-to-all of their city driving, and can still fuel up at Canada's roughly-12,000 gas stations for road trips. This is important in North America, because unlike Europe, we have a road trip culture. We also prefer larger vehicles, for which plug-in hybrids remain a more affordable option than battery-electric vehicles." said Matthew Klippenstein, CanadaEVsales.com.

Outlander PHEV is the world’s first plug-in hybrid SUV. First launched in 2013, the vehicle has sold more than 200,000 units around the world. It was launched in Canada in 2018 and quickly became the country’s best-selling plug-in hybrid of any kind.

Claims of excellence:

  • World’s most technically-advanced 4WD plug-in hybrid
  • Canada’s only plug-in hybrid SUV to offer 100% electric 4WD capability
  • Canada’s only plug-in hybrid SUV with DC Fast Charging capability, providing – 80 per cent charge in under 30 minutes
  • 1,500 lb towing capacity
  • 1,500-Watt Power Inverter (power supply)
  • Canada’s only plug-in hybrid with a remarkable 10-year or 160,000 km powertrain warranty, 10-year/160,000 km lithium-ion battery warranty and five-year or 100,000 km comprehensive warranty. 

* Some exclusions apply. Participating dealers only. 
**CanadaEVsales.com

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Δ ALL PRICING/TOTAL OBLIGATIONS/COSTS OF BORROWING IS BASED ON MANUFACTURER’S SUGGESTED RETAIL PRICES (MSRP) PLUS $1,350/$1,450 FREIGHT, $250 PDI, $100 AIR CONDITIONING CHARGE AND UP TO $599 DEALER/ADMINISTRATION FEES. INSURANCE, REGISTRATION, LICENSING, DUTY ON NEW TIRES AND OTHER FEES, TAXES AND DUTIES ARE NOT INCLUDED. PRICING CALCULATIONS FOR INFORMATION ONLY AND NOT AN OFFER. DEALER IS FREE TO SET PRICES AND MAY SELL FOR LESS. PRICING MAY CHANGE WITHOUT NOTICE.

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