Rejuvenated Mitsubishi Mirage Attracting Buyer Attention Available in Dealerships beginning January 2021
• Bold, new styling updates outside and inside for Mirage
• New safety features, auto climate control and more
• Mirage sweeps Vincentric’s certified pre-owned Best Value in Canada Awards
Mississauga, ON – Dec. 21, 2020 – The recharged Model Year 2021 Mitsubishi Mirage with additional safety features and standard equipment is certain to win a large cohort of drivers who are looking for polished, fuel efficient, reliable transportation at a significantly lower price point.
While other manufacturers are discontinuing models in the subcompact car category, Mitsubishi Motors has invested, completing an exciting redesign and adding more standard equipment plus many sought-after safety features to the Mirage that brings greater value for the consumers’ money.
The company anticipates that in the current climate, drivers are looking for cost conscious alternatives that offers great value. Having confidence in the brand, the Mirage offers these buyers a means to take home a vehicle they can be proud of at a price they can manage.
Without a doubt, Mirage owners love their vehicles. They appreciate the styling, driving fun and especially operating economy. The Mirage is Canada’s most fuel-efficient gas engine only vehicle** – saving money upfront and on ongoing at the pump just makes sense and puts value for money at the top of Mirage’s top reasons for purchase.
Mirage is a top value choice.
New contemporary exciting styling.
By spring of 2021, Mitsubishi Motor Sales of Canada will transform its lineup including launching an all-new, ground-up Outlander, proof of the company’s commitment to deliver high quality, top value, leading-edge technology vehicles in Canada. In addition, popular features and added value across the entire lineup, with key active safety features available on all nameplates, will underpin the revisions.
The Mirage has undergone a head turning makeover demonstrating that the brand means both high tech and high style.
The whole front of the car ahead of the windshield has been totally redesigned with the signature Mitsubishi Dynamic Shield, bringing a sense of motion, protection and craftsmanship. The square grille lines with its horizontal/vertical bar pattern, give the front end a more powerful and sharper look. At the rear with a new, wider and sharper bumper, the car looks lower and wider with a renewed sense of proportion further enhanced by the design of the new rear L-shaped (LED) tail lamps.
The Mirage marks 2021 with new interior seat fabric and new colours – Diamond White and Sand Yellow – adding appeal and cachet.
Responsive Horsepower for Efficient Driving
The 2021 Mirage continues to utilize a 1.2-litre 3-cylinder DOHC engine featuring the latest version of Mitsubishi Innovative Valve timing Electronic Control (MIVEC) variable valve-timing system that maximizes fuel efficiency and power output while greatly minimizing exhaust emissions.
Mirage offers drivers a standard and efficient inline-three-cylinder engine that produces 78 horsepower at 6,000 rpm and 74 lb.-ft torque at 4,000 rpm.
Features drivers want today
The Mirage is available at four trim levels with a long list of safety and convenience features in each:
ES MT and ES CVT
Even the base ES MT, one of Canada’s lowest priced vehicles at just $13,858 MSRP, is loaded with desirable features: Automatic Climate Control; body-colour power side-view mirrors and door handles; LED rear combination lamps; rearview camera; Bluetooth; power front windows; brake assist system; active stability control; anti-lock braking system; and seven air bags.
The ES CVT adds Mitsubishi’s CVT to provide its industry leading combined city/highway fuel efficiency rating of 6.2L /100 km. MSRP for ES-CVT is $15,058.
The most popular trim level, SE offers all the features of ES plus adds some significant new upgrades including 14” alloy wheels, 7” (up from 6” previously) Smartphone-Link Display Audio System with Android Autotm and Apple Car Play, as well as, a new integrated driver’s seat armrest. Starting MSRP for SE CVT is $17,158.
For an even further expanded driving experience, the GT trim level adds today’s most requested safety including Lane Departure Warning, Forward Collision Mitigation and Automatic High Beams. Fast-Key keyless entry provides push-button start and panic alarm.
Rounding out this top of the line Mirage are sleek LED headlamps and wide-spoke 15” machine cut alloy wheels, heated front seats, heated leather wrapped steering wheel and heated side mirrors. This top-level Mirage provides a feature loaded, desirable looking vehicle for a price of $20,158 (GT CVT).
Mitsubishi Warranties and Reliability
It makes a difference. Owners can count on a long ownership of their Mirage since all Mitsubishi Motors vehicles are backed by an industry leading 10-year (ten!) or 160,000-km limited powertrain warranty and a five-year or 100,000-km limited new vehicle warranty. Critical for peace of mind, Mitsubishi also provides five years of roadside assistance which will never leave you stranded!
While warranty is reassuring, owners can count on Mitsubishi’s reliability. Mitsubishi Motors was ranked sixth overall in the J.D. Power 2020 U.S. Initial Quality Study (IQS) published in June 2020. Mitsubishi was the top-ranked Japanese brand in the industry. As one of 33 brands evaluated across the industry, Mitsubishi experienced the greatest year-over-year improvement in ranking.
Total Cost of Ownership & Future Resale Value
In October 2020, Vincentric confirmed Mirage’s resale value by awarding Mitsubishi the overall Passenger Car Brand Category. Mitsubishi Mirage was awarded the Best Certified Pre-Owned (CPO) Value in Canada in the Subcompact Hatchback Segment.
Vincentric determines Value using a statistical analysis that incorporates the total cost of ownership and current market price of all CPO vehicles for the applicable model years. The Lowest CPO Cost to Own claim uses 5-year total cost of ownership to identify CPO vehicles that are best in class. Ownership costs are measured in the following areas: depreciation, insurance, fees and taxes, maintenance, financing, opportunity cost, fuel and repairs.
So customers can feel assured that Mirage will provide a low cost of ownership while they own the vehicle. And when their needs change to buy another vehicle, their Mirage will provide good resale value and the warranty is fully transferable to the new owner.
Who will be driving the 2021 Mirage? Canadians across the country from students to retirees and every family in between.
Yes, compact SUVs are great, but their price tag is naturally higher than the Mirage. Today, owners need to get from A to B and C and D in a stylish way they can afford. Mirage delivers an excellent alternative with a:
- Fuel sipping economy
- Loaded features list
- Exceptional good looks.
- Long warranty
- Roadside assistance for 5 years
The Mirage is Mitsubishi’s little engine that will.
About Mitsubishi Motor Sales of Canada, Inc.
Mitsubishi Motor Sales of Canada is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors. With a product range consisting of Mirage, RVR sub-compact crossover, Outlander compact sport utility and Outlander PHEV, and Eclipse Cross, MMSCAN supports its dealerships with a head office team and parts distribution centre — both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ over 1,200 people in communities large and small.
The current Mitsubishi Mirage offers fuel economy of 6.6/5.6/6.2*** city/highway/combined L/100 km when equipped with the optional continuously variable transmission (CVT). It is the leading fuel-efficient gas-powered non-hybrid vehicle on the road in Canada, according to 2020 Natural Resources of Canada (NRCAN) Fuel Efficiency Ratings.