The principles that guide our every move.
Drive Your Ambition
Drive Your Ambition represents Mitsubishi Motors’ ongoing commitment to the values and aspirations of our drivers.
We are engineers at heart
We like to be first – and the best
We are specialists in electrification technologies
We will continue to develop electric vehicle technology. We create vehicles that deliver superior efficiency and environmental responsibility, along with a reliable driving performance.
We never stop innovating
When we launched the Outlander PHEV in 2013, it was the world's first Plug-in Hybrid SUV. We weren't just way ahead of our competitors; the Outlander PHEV represented more than that. It offered a new kind of low-cost, low-carbon driving. It won the Innovation Award in the Car of the Year Japan, 2013-2014. The worldwide attention it received helped to firmly establish the importance of Plug-in Hybrid Electric Vehicles as the way forward.
We are the leading experts in four-wheel drive
Form Follows Function
Our designs must always be functional. The DYNAMIC SHIELD is the powerful front face of our new vehicles. It improves performance and protects both the car and passengers. On the inside, we've used a Horizontal Axis design concept across generations of our vehicles. It offers greater visibility across the instrument panel and allows the driver to sense changes in the vehicle or on the road.