June 21, 2019


P.E.I.’s only female dealer principal, Tammy Roach, is officially opening the doors to the province’s only Mitsubishi Motors dealership making it easier for residents of P.E.I. to own the world’s and Canada’s top-selling plug-in hybrid, Outlander PHEV.

Peter Bevan Baker, official leader of the opposition and Green Party, and Juyu Jeon, president and CEO, Mitsubishi Motor Sales of Canada, Ltd. joins Tammy and the Charlottetown Mitsubishi team for their official grand opening event today.

“After a full career as a general manager in the auto business, I’m thrilled to take the plunge as a business owner of Mitsubishi Charlottetown with vehicles I believe in,” said Tammy Roach, dealer principal, Charlottetown Mitsubishi. “I’m proud to offer a new option for residents in P.E.I. for affordable, well-equipped and fun to drive vehicles with the best warranty in the world.”

“Tammy Roach is an extraordinary and passionate leader. What better way to build a brand in a new region,” said Juyu Jeon, president and CEO, Mitsubishi Motor Sales of Canada, Inc. “P.E.I. will discover a new Mitsubishi Motors, one focused on delivering an exceptional SUV experience.”

Charlottetown Mitsubishi is based on the new Mitsubishi Motors global dealership visual identity. Standing at 9,000 sq. ft., the dealership features striking, black, white and grey colour schemes with dynamic red lines as an accent. There are two convenient drive-thru bays for service and EV charge stations accessible by the public. Charlottetown Mitsubishi employs seven full-time staff who are ready to serve customers. Construction began in January and for many months leading to the Grand Opening, the Charlottetown Mitsubishi team pulled together to sell vehicles out of a trailer as curious customers looked to find out more about Mitsubishi Motors.

Since Outlander PHEV entered the Canadian marketplace just over a year ago, the vehicle has broken industry sales records as the first affordable plug-in hybrid SUV in Canada and the only plug-in hybrid with DC Fast-Charging and the only plug-in hybrid SUV to offer four-wheel drive in 100 per cent electric. With four unique vehicles competing in the rapidly growing crossover utility segments, including the Mitsubishi Eclipse Cross, an all-new vehicle launched just last year, and Mitsubishi Motor’s top-selling nameplate, RVR, Mitsubishi Motor Sales of Canada has posted two back-to-back record years.

The momentum continues with a retail rejuvenation plan that will see Mitsubishi strengthen its retail presence from coast-to-coast in a new global image. There are currently 58 renovation, new builds and expansion projects underway across Canada. Mitsubishi Motors has 93 dealerships in Canada with plans to grow to 100 dealerships over the next year.

Charlottetown Mitsubishi is located at 451 Mt. Edward Rd. Charlottetown, P.E.I. CIE 2A1. 

Telephone: 902-367-7676.


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