Mitsubishi Motors and its dealers donate $300,000 and 8,700kg in food in Driving to End Hunger campaign
In every town and city across Canada there are people struggling to put healthy meals on the table each night. The statistics around food bank usage are alarming, and the numbers just continue to get worse. Since 2022, there has been a 32 per cent increase in food bank traffic. Mitsubishi Motors and its network of dealerships across the country are doing their part to help.
In the leadup to World Food Day on Wednesday, Oct. 16, Mitsubishi Motor Sales of Canada (MMSCAN) and its dealers collected food and donations as part of its Driving to End Hunger campaign. Through food drives, fundraising events, per-vehicle-sold donations and other initiatives, more than $300,000 and 8,700 kg (19,000 lbs) of food has now been donated to Food Banks Canada (FBC) and to local food banks across the country. That’s the equivalent of more than 600,000 meals donated by the Japanese car brand, its staff, dealer network and customers (based on FBC’s meal metric of $1 = 2 meals).
In the leadup to World Food Day on Wednesday, Oct. 16, Mitsubishi Motor Sales of Canada (MMSCAN) and its dealers collected food and donations as part of its Driving to End Hunger campaign. Through food drives, fundraising events, per-vehicle-sold donations and other initiatives, more than $300,000 and 8,700 kg (19,000 lbs) of food has now been donated to Food Banks Canada (FBC) and to local food banks across the country. That’s the equivalent of more than 600,000 meals donated by the Japanese car brand, its staff, dealer network and customers (based on FBC’s meal metric of $1 = 2 meals).
Over the past four years, Mitsubishi Motors and its dealerships have now donated more than $800,000 to FBC and local food banks. At the national level, MMSCAN partnered with FBC, donating $100,000 to be used in their national mission to relieve hunger today and prevent hunger tomorrow. Mitsubishi head office and Parts Distribution Centre staff also donated more than 200 kg of food to Food Banks Mississauga, and volunteered at the organization’s warehouse on World Food Day.
“We are honoured to once again partner with Food Banks Canada for this year’s Driving to End Hunger campaign. Food insecurity continues to be a significant issue and our dealers went above and beyond to help people in need in their communities,” said Mitsubishi Motor Sales of Canada President and CEO Kenji Harada. “Selling vehicles is our business, but we are also in the people business and enriching society is one of our corporate priorities.”
Food Banks Canada Chief Executive Officer Kirstin Beardsley expressed gratitude to the brand and its dealers.
“World Food Day is a time to increase awareness of world hunger, food insecurity, and poverty, and to inspire solutions for change, together,” Beardsley said. “We are incredibly grateful to Mitsubishi and its dealerships for donating $300,000 in food and funding this year to support Food Banks Canada and food banks across the country working tirelessly to support our vision of a Canada where no one goes hungry.”
“World Food Day is a time to increase awareness of world hunger, food insecurity, and poverty, and to inspire solutions for change, together,” Beardsley said. “We are incredibly grateful to Mitsubishi and its dealerships for donating $300,000 in food and funding this year to support Food Banks Canada and food banks across the country working tirelessly to support our vision of a Canada where no one goes hungry.”
To learn more about Mitsubishi Motors’ Driving to End Hunger campaign or to make a direct donation to Food Banks Canada, visit mitsubishi-motors.ca/en/drivingtoendhunger