Mitsubishi Motors returns to SEMA for world premiere 
of all-new 2028 Outlander Diamond Trail Edition

  • SEMA Show marks world debut of 2028 Outlander Diamond Trail Edition
  • Latest rugged, off-road model sports new off-road mode for Super-All Wheel Control System, distinct front and rear bumpers, new adventure oriented interior trim, dedicated 18” off-road wheel with all-terrain tires
  • Diamond Trail is the most capable Outlander model ever offered
  • Canadian sales to start in first half of 2027, with pricing to be released in coming months
  • Six vehicles will be displayed on the Mitsubishi Motors SEMA stand

MISSISSAUGA, ON, October 26, 2026 – Mitsubishi Motors Sales of Canada (MMSCAN) today announced its return to the SEMA Show, Nov. 3 to 6, in Las Vegas, marking the brand’s first appearance at the premier automotive aftermarket event since 2012. Headlining Mitsubishi Motors’ exhibit at Booth 52249 in West Hall will be the world debut of the all-new 2028 Outlander Diamond Trail Edition, the most capable and adventure-focused Outlander ever offered in North America.

The brand’s return to SEMA reinforces Mitsubishi Motors’ ambition to expand its presence among adventure-minded customers and automotive enthusiasts while showcasing the next phase of the company’s Momentum 2030 business plan. In total, six vehicles will be showcased, ranging from factory-built adventure models to highly customized concept builds inspired by the brand’s off-road heritage.

Outlander Diamond Trail Edition Advances Momentum 2030 Strategy

Mitsubishi Motors’ Momentum 2030 long-term business plan sets the goals for the future of the brand in North America. To that end, the company has developed a clear focus on centering future models in adventure and vehicle capability, as well as building on its long history of quality, dependability and reliability. The recent global debut of the all-new Pajero showcased Mitsubishi Motors’ enduring commitment to four-wheel-drive capability and exploration. Building on that legacy, the 2028 Outlander Diamond Trail Edition brings a new level of ruggedness and confidence to North America's best-selling Mitsubishi Motors’ nameplate.

The 2028 Mitsubishi Outlander Diamond Trail Edition will head a new generation of off-road-capable vehicles, bringing the brand’s heritage in design and off-road ability to a family-focused SUV designed to help explore beyond where the pavement ends. Delivering on the brand’s broader commitment to an expanded product line-up, the all-new rugged Outlander variant debuts off-road-focused bodywork, all-terrain tires, revised approach and departure angles, and a new Rock drive-mode to create the most capable Outlander ever offered.

Off-Road Confidence Inspired by Legendary Heritage

Mitsubishi Motors has an enviable history in off-road travel, starting in the company’s earliest days with the 1934 PX-33 debuting Japan’s first four-wheel-drive vehicle, all the way to today. From the deserts of Dakar – where Mitsubishi Motors took top honors 12 times in the world’s most grueling off-road race, seven of them in a row – to the gravel roads of the World Rally Championship – where Mitsubishi drivers topped the championship four times from 1996-1999, and Mitsubishi was the constructor’s champion in 1998 – Mitsubishi Motors’ 4WD/AWC technologies, honed through decades of intense motorsports competition, have evolved into today’s Super-All Wheel Control (S-AWC) system.

In this special Diamond Trail Edition model, the standard Outlander’s S-AWC system is given even more capability, with the addition of a Rock Mode. This setting uses enhanced brake control to quickly suppress wheel-slip and help secure traction. It activates faster than in other S-AWC modes, delivering greater confidence to the driver and helping the vehicle maintain traction.

A new screen can be displayed in the instrument cluster, showing front-wheel steering angle, individual wheel-slip and traction-control intervention. The Multi-View Camera System can also be activated and remains on up to 30 km/h, increased from 10 km/h in the standard model. Additionally, when Rock Mode is selected, Hill Descent Control is automatically activated as well, helping the driver control the vehicle speed in rocky or mogul terrain. HDC can be adjusted for the speed at which it holds the vehicle, supporting driver confidence and passenger comfort.

Rugged Design with Purpose

Outlander Diamond Trail Edition stands apart with a rugged and powerful grille, finished in matte black, along with black Dynamic Shield trim. Headlights receive a black finish in keeping with the theme. Redesigned bumpers front and rear improve approach and departure angles, improving approach from 18.3 to 20.5 degrees and departure from 22.2 to 23.1 degrees. Aggressive over-fenders provide a rugged finish, and, matched with unique 18x7.5” black alloy wheels and dedicated Nexen Roadian ATX all-terrain tires, make for a confident, trail-ready presence. Raised roof rails allow easy installation of roof racks and to secure cargo, and keep with the off-road-capable theme.

On the inside, an all-new seating material is finished in dark grey with khaki stitching, unique to the Diamond Trail Edition. This material repels water and is easier to clean, further supporting outdoor lifestyle adventure. Unified matte and dark tones with textured matte black, dark chrome and dark satin reinforce the Diamond Trail Edition's unique interior character. The distinctive Diamond Trail Edition logo – intended to be representative of skilled athletes on a downhill course, and playing on the motif of the brand’s Three Diamonds - is applied to the seat backs, floor mats and the door trim.

The Outlander Diamond Trail Edition debuts a new colour for the Mitsubishi Motors palette: Trail Green Metallic. It reflects the rugged outdoors with the earth tones usually associated with nature, and can be offset with a white roof. The three models on display at SEMA are finished in this colour combination.

Diamond Trail Models on Display at Mitsubishi Motors SEMA Stand

Three models of Diamond Trail will be on the Mitsubishi stand:

  • One vehicle will be stock, with the addition of Mitsubishi Genuine Accessories as well as a colour-matched Thule roof box.
  • One vehicle will be modified with BF Goodrich Trail Terrain T/A tires, Thule Caprock roof rack fitted with two Specialized StumpJumper 15 mountain bikes, an Anderson Design & Fabrication 1.5” lift, accessory light-pods provided by Rough Country, and hooked to a GulfStream Trail Boss 1090K trailer custom-painted to match the Outlander.
  • A third vehicle will be the most extreme, with the addition of 18x8.5” Method Race Wheels 707 wheels and BF Goodrich All Terrain T/A K03 tires, a 2.5” suspension lift through Flatout Suspension’s GR Lite strut kit with adjustable spring perches, a Thule Caprock roof rack fitted with a Thule Approach 2M rooftop tent and Rough Country traction boards, and a Rough Country accessory light bar and light-pods. This is the most extreme of the Outlander Diamond Trail concepts on display.

Additional Display Vehicles at SEMA

Additional vehicles on the stand will be:

    AXCR Triton – the race truck that Mitsubishi Motors’ Ralliart division entered into – and won – the FIA-certified Asia Cross-Country Rally. Ralliart has taken the top spot in this grueling international off-road event three times in five efforts.

    Delica D:5 Ultimate Gear – this modified Japanese-market Delica D:5 van was shown at the 2026 Tokyo Auto Salon and received enthusiastic reviews from show attendees. This is the first time a current-generation Delica D:5 has been officially shown in North America

    Mitsubishi Outlander Sport Trail Edition – this U.S.-market only Trail Edition of the Outlander Sport subcompact crossover (known as the RVR in Canada) will showcase a host of Mitsubishi Genuine Accessories, demonstrating how the brand’s entry-vehicle can be customized to an owner’s taste using accessories directly available through Mitsubishi Motors dealerships and added either at the time of purchase or later.

*NOTE – Images attached to this press release show U.S. vehicles. Canadian specifications may differ slightly.

For more information on the full lineup of Mitsubishi Motors vehicles, visit Mitsubishi Motors Sales of Canada.

About Mitsubishi Motor Sales of Canada, Inc.

Mitsubishi Motor Sales of Canada (MMSCAN) is the sales, service, parts and marketing arm for Japan’s Mitsubishi Motors. The 2026 product range includes the RVR subcompact crossover, Eclipse Cross compact sport utility, Outlander compact sport utility, and the Outlander PHEV, Canada’s best-selling plug-in hybrid vehicle. MMSCAN supports its 98 dealerships with a head office team and parts distribution centre, both located in Mississauga, Ontario. Established in 2002, MMSCAN and its dealerships employ more than 2,100 people in communities large and small. For more information on the full lineup of Mitsubishi Motors vehicles, visit Mitsubishi Motors Sales of Canada.